Published on 18 July 2017

Nativo turns 20 years old

The birth of the first Italian fair trade certified coffee


It was 1997: Fairtrade was known as Transfair, and no company in Italy got their coffee certified yet.

In Goppion, at that time, Nativo was being born: the first coffee produced with Arabica beans grown in organic plantations in center and south America being Fairtrade and CCPB (for organic production) certified, after 10 years during which it was produced exclusively for an organization which was then named “Altro Mercato”.

A goal we are really proud of and happy about, and which keeps our enthusiasm alive helping us honor our committment: to produce coffee from beans growing in plantations protected by a fair, new and ethical certification.

Says Paola Goppion, our Marketing Manager: “We want to celebrate this birthday through the words of Fabio Salviato, founder of Banca Etica and promoter of fair trade in Italy, who in his book ‘I dreamt of a bank’ dedicated a chapter to the first meeting with our company. A meeting that became a fruitful collaboration, under the sentence “A cup of coffee can save the world”.

But Nativo gives us always more satisfaction: the first italian Fairtrade-certified coffee has in fact set another record. In 1999 we won an award for its packaging, which is a true dedication to early 1900s mexican painting with vibrant oranges and reds: a true innovation in those years’ trends during which, particularly regarding the organic world, graphics were monochromatic.
We got an award for the content too: under the name and logo of Nativo live together the organic and the ethical certification and the 100% Arabica selection; a podium at Grand Prix Design – Brand Identity by Italian Art Directors Club on which Bianchi & Kerrigan, advertising agency based in Conegliano (Treviso) and guided by the creative direction of Fabio Fedrigo, got up.

An aromathic taste, a 100% south-american fair and organic Arabica blend, for an always better Nativo: discover it in our shop, also in its decaffeinated version.