Published on 14 September 2017


A limited edition can which pays homage to Eroica


This year, once again, Goppion will produce a special coffee package, a limited edition can which pays homage to Eroica. The retro bicycle race along Chianti roads is scheduled for Sunday October 1st.

The can is designed by illustrator Riccardo Guasco and is dedicated to this classic bike race taking place on Senese smooh hills. Goppion together with Eroica organizers have decided to create a special blend, appropriate for the occasion.

The cycling race, performed also in Great Britain, Spain, Japan and California, celebrated its 21st edition and is scheduled for 1st October 2017 in Gaiole in Chianti (Siena). The blend conceived by the company for this limited edition consists of a selection of arabica coffee, suitable for moka as required by the Italian tradition.

The cans dedicated to Eroica are part of the participation homage which is given to all 6000 participants and will be available from the day of the competition until the limited editions runs out, at the Eroica Bars in Gaiole in Chianti and in Goppion Cafeterias. From September 25 it will be possible to buy them also at Goppion Caffe’s online shop.

“This is not just a vintage bicycle race, but an event dedicated to both cyclists and spectators, who after the effort enjoy this moment surrounded by beautiful Tuscan hills” explains Paola Goppion, Corporate Responsibility and Marketing Officier.

The sense of tradition and sharing of Eroica race matches with the idea of coffee to be savored slowly and together, a philosophy which the company has been pursuing for years in its shops and products.

The coffee and bicycle duo is also consolidating in our country thanks to the birth of the Bike Cafè, a real cafeteria with a cycling shop, well-known in Nordic countries, where you can fix your bicycle while tasting a coffee.